Case Study: Aromoshelf achieves 631% download growth with Netpeak ASO

Aromoshelf boosts downloads by 631% with Netpeak

Aromoshelf, an app for fragrance enthusiasts, faced the significant challenge of scaling its user base in a highly specific niche without relying on expensive ad campaigns. The narrow market lacked relevant keywords, limiting its semantic core to just a few basic terms and making metadata preparation complex. To overcome this, the company partnered with vendor Netpeak for a comprehensive App Store Optimization (ASO) service.

Netpeak implemented a systematic ASO strategy that involved expanding into new international markets, developing a complete semantic core, and optimizing the app's metadata. A key part of the solution was a complete visual overhaul of the app store graphics, including new screenshots that clearly explained the app's functionality and unique value. These efforts by Netpeak resulted in a massive 631% growth in organic downloads and a significant increase in app visibility and page conversion.

Aromoshelf