Case Study: Sarmady achieves 5X engagement with Netmera personalized push notifications

How Sarmady Increased Engagement by 5X With Personalized Push Notifications

Sarmady, a digital media house and subsidiary of Vodafone Egypt, needed an omnichannel customer engagement platform to deliver personalized user experiences across its various brands, including FilGoal and Akhbarak. Their challenge was to micro-segment users in real-time and send highly targeted, time-critical content, such as sports updates and breaking news, without causing user opt-outs from non-personalized messages. They required a reliable solution with incredible scalability to send millions of push notifications instantly.

Netmera provided its omnichannel platform, enabling Sarmady to easily create personalized campaigns and segment users based on behaviors and interests. The solution delivered the necessary scalability and reliability, ensuring 100% message delivery even during peak loads. As a result, Sarmady achieved a 5X increase in engagement, a 10% increase in pageviews, a 2.5X increase in average session length, and a 20% growth in active users within 12 months.

Sarmady

Samia Gamal

Managing Director