Case Study: Mackolik boosts daily sessions and fast push notifications with Netmera

How Mackolik Boosts its Daily Sessions With Fast Push Notifications

Mackolik, a Turkish online sports platform and industry leader in fast sports updates, needed a reliable and scalable customer engagement platform to send billions of timely push notifications for live game events. Their challenge was to deliver critical alerts, like goal scores that change in seconds, to millions of users without delay, which required a system capable of high-speed delivery and offering 24/7 support across multiple time zones.

Netmera provided the solution with its high-speed notification technology. Using the Netmera platform, Mackolik segmented users for personalized content, enriched notifications with visuals and custom sounds, and automated their delivery. This resulted in Mackolik being seen as the fastest and most reliable sports news source, with Netmera directly helping to improve user open rates, retention, and daily sessions, which grew to over 40 million.

Mackolik

Engin Kehale

VP, Product, Content & Business Development