Case Study: fastPay increases CTR by 55% and doubles conversions with Netmera

How fastPay Increases its CTR by 55% and Boosts its Financial Transactions

The customer, fastPay, a mobile banking application, faced a challenge where users were abandoning transactions due to difficulties within the app, leading to an incomplete process. This resulted in a higher complaint rate and lost conversions for the company.

To address this, the vendor Netmera implemented a solution using push notification automation and data storytelling analysis. Netmera sent automated instructions to users when they encountered problems, guiding them to complete their transactions. This strategy led to an 80% increase in communication efficiency and a 55% rise in the in-app click-through rate. Furthermore, fastPay's complaint rate decreased and their conversions doubled.

fastPay

Rıza Doruk Ercan

Head of GrowtHub