Case Study: beIN CONNECT reduces churn and boosts subscriptions with Netmera

How Bein Connect Uses Advanced Segmentation

bein connect, a subscription-based content platform focused on sports, faced a significant challenge with user churn. As a sports-centric service, users who subscribed primarily to watch a specific team were likely to cancel their subscription when that team performed poorly. To combat this and win back lost customers, bein connect partnered with the vendor Netmera for an omnichannel marketing solution.

Using Netmera's platform, bein connect implemented advanced segmentation to execute targeted campaigns. They sent personalized push notifications to win back lapsed subscribers with special offers for their favorite teams' upcoming games. To prevent churn, they engaged sports-focused subscribers with recommendations for bundled entertainment content. This strategy, along with automated onboarding and birthday campaigns, led to a significant increase in subscription rates and achieved a 7.5% click-through rate on one campaign. Netmera provided a reliable and easy-to-use platform for these omnichannel efforts.

Bein Connect

Duygu Başaran Çelik

OTT Platforms Director