Case Study: UP Building Products boosts website engagement with Netmatters

UP Building Products boosts location-page traffic 60% with Netmatters

UP Building Products, a leading supplier of UPVC building materials in the UK, faced challenges with their outdated website which was not optimized for user experience or lead generation. Their previous site acted as a barrier to trade account sign-ups and failed to direct users to their six merchant branches effectively. They engaged Netmatters for a website redesign to overhaul the user journey and increase conversions.

Netmatters implemented a staged redesign focusing on the homepage, product pages, and a dedicated branch locator page. The solution improved call-to-action visibility, animated the page scroll, and reorganized content for a more coherent experience. As a result, Netmatters helped UP Building Products achieve a 60% increase in traffic to location pages and a 20% increase in overall site traffic over three months, indicating a healthier and more streamlined user journey.

UP Building Products