Case Study: Natures Grub increases traffic and sales with Netmatters digital marketing

Natures Grub grows traffic and sales over 2 years with Netmatters

Natures Grub, a Norfolk-based pet food supplier, approached vendor Netmatters with the challenge of increasing traffic and sales across its e-commerce platforms. Their websites lacked visibility on search engines, failing to appear on Google's first page, and conversion rates, particularly from new users, were low.

Netmatters implemented a comprehensive digital marketing strategy combining SEO and PPC services. Their SEO work focused on keyword research and site optimization to boost organic rankings, while PPC campaigns targeted high-value traffic through carefully managed adverts. This strategy generated an immediate increase in website traffic and sales, with Netmatters reporting exemplary Return on Ad Spend (ROAS) across all sites, leading the client to launch a new successful brand.

Natures Grub