Case Study: James & Ella improve website performance and stock management with Netmatters

James & Ella overhauls website and CRM with Netmatters to support subscriptions and legacy pricing

Netmatters assisted the dog food business James & Ella, which operates on a subscription model. The client faced significant challenges with their old website, which was bug-ridden, difficult to update, and could not integrate with their stock management and CRM systems, hindering growth and performance measurement.

The solution from Netmatters involved a complete website rebuild with a modernized design and enhanced functionality, including an overhauled subscription model for greater automation. Netmatters also built and integrated a new CRM system for improved tracking and forecasting, migrated the existing subscriber base, and enabled flexible pricing and product sales, laying a foundation for future business expansion.

James & Ella