Case Study: Girls’ Day School Trust boosts digital marketing performance with Netmatters

Girls’ Day School Trust boosts organic traffic 58% with Netmatters

The Girls’ Day School Trust (GDST), a UK family of independent girls' schools, engaged the digital marketing services of Netmatters to address unique challenges across three of its schools. Norwich High School for Girls needed to optimize a new website for search engines, Bromley High School required a quick boost in event attendance and applications, and Northampton High School sought to increase Nursery applications through improved SEO and website usability.

Netmatters implemented a tailored solution for each school, utilizing targeted SEO techniques, Google Ads PPC campaigns, and comprehensive site health audits. The results were significant: Norwich High saw 58% of web traffic come from organic search, Bromley High received 23% of its conversions from paid search and a 14% increase in applications, and Northampton High achieved a 10% year-on-year increase in total website traffic. Netmatters successfully helped each school meet its immediate and long-term digital marketing objectives.

Girls’ Day School Trust (GDST)