Netmatters
62 Case Studies
A Netmatters Case Study
Clapham & Collinge, a local legal firm, sought to improve their online presence by increasing website traffic and generating more high-quality leads. They partnered with digital marketing vendor Netmatters to address the challenge of a highly competitive market and a disconnect between their professional legal terminology and the search terms used by potential clients.
Netmatters implemented a tailored digital marketing strategy focused on search engine optimization (SEO) and improving the user journey on the client's website. This involved extensive keyword research and optimizing service pages to align with customer search intent. The results from Netmatters' solution were significant, including a 126% increase in overall website visitors, a 140% rise in organic traffic, and a 52% increase in contact enquiries through the site.