Case Study: Bunny Bistro boosts traffic and ROAS with Netmatters paid social media marketing

Bunny Bistro lifts paid social to 18% of traffic with Netmatters

Netmatters helped Bunny Bistro, a family-run pet food manufacturer, with a new paid social media strategy. The client had limited internal capacity for managing Meta Ads, leading to minimal and infrequent campaign management. Netmatters identified an opportunity to increase brand visibility and reach an engaged target audience to complement the client's existing organic social efforts.

The solution involved Netmatters implementing a full-funnel Meta Ads strategy targeting users at all purchase journey stages. This drove significant results: paid social became the second-highest traffic channel, accounting for 18% of site traffic, with a consideration campaign achieving a cost per result under £0.20. A bottom-funnel campaign achieved a 4.32x Return on Ad Spend, and sale-specific ads contributed to 57% of total website purchases in one month.

Bunny Bistro