Case Study: ZoomInfo achieves revenue-driving pipeline growth with NetLine

ZoomInfo drives a 56% form-fill-to-MQL rate with NetLine

The customer ZoomInfo faced the challenge of needing to generate not just more leads, but highly-qualified opportunities to fuel its upmarket strategy. Their traditional content syndication and webinar channels were not delivering the desired sales impact, and they urgently needed to identify in-market buyers and capture real buyer intent signals to fuel pipeline growth faster. They partnered with the vendor NetLine to address this.

NetLine's solution provided ZoomInfo with precision targeting through its Audience Explorer tool and the ability to capture instant context with custom qualification questions. This allowed ZoomInfo to refine its audiences based on real behaviors and prioritize high-value conversations. The results were significant, achieving a 56% form-fill-to-MQL conversion rate and delivering over 500 highly-qualified leads per month. NetLine helped ZoomInfo reshape its channels into a precision engine that scaled real pipeline growth.

ZoomInfo