Case Study: SAP achieves over 50% pipeline growth with NetLine

SAP boosts pipeline by 50% with NetLine

SAP North America, a division of the global cloud business software leader, faced the challenge of achieving scalable growth by winning new business from net-new and dormant accounts. To power this content-led lead generation strategy, they turned to their long-time vendor, NetLine Corporation, and its B2B Buyer Engagement Platform.

NetLine implemented a targeted content amplification strategy using its first-party buyer engagement insights and large professional network. The solution generated over 50% of SAP North America's attributable pipeline, with more than 60% of the engagement coming from the targeted net-new and dormant accounts. This resulted in a greater than 50% increase in pipeline, boosting both revenue and repeat success for the client.

SAP