Case Study: PATLive increases lead generation with NetLine Portal

Marketer Increases Content Contribution with Cost-per-Lead Campaigns

PATLive, a provider of 24/7 answering service solutions for businesses, needed a better way to generate qualified leads for its sales team. Demand generation lead Stephanie Jones had tested several tactics, including Outbrain, AdWords display ads, LinkedIn, and publisher email sponsorships, but none consistently delivered guaranteed lead volume or quality.

Using the NetLine Portal from NetLine Corporation, PATLive launched self-service content syndication campaigns on a cost-per-lead model with B2B-only targeting and lead filters. The result was hundreds of leads across six campaigns in one year, with warmer prospects and better lead quality that were quicker to hand off to sales for follow-up.

PATLive

Stephanie Jones

Content Writer & Social Media Manager