Case Study: ITPro.TV achieves 1,560% ROI in 5 months with NetLine Corporation

How NetLine delivered over 1,500% ROI for Online IT Training Business via a Content-Powered Lead Generation Initiative

ITPro.TV, an online IT training SaaS company, wanted to move beyond word-of-mouth referrals and build a scalable lead generation engine as it entered the B2B space. The company was looking for a content syndication partner that could use its content to generate demand and feed the sales pipeline, and it turned to NetLine Corporation for help.

NetLine Corporation launched a targeted content syndication program that delivered qualified leads through the NetLine Portal, with transparent reporting, lead scoring, and non-automated qualification to produce SQLs. Leads were then sent into ITPro.TV’s marketing automation system for nurture, and the campaign delivered 1,560% ROI in just five months, with some lead orders filled within 48 hours and top-performing content including listicles and infographics.

ITPro.TV

Valerie Riley

Director of Marketing