Case Study: Reachmail achieves 30K+ annual leads with NetLine Corporation

B2B Marketing Agency Generates 30K Leads for Clients Annually

ReachMail Media Services (RMS), a small media agency serving B2B technology marketers, needed a way to generate more high-quality leads for clients while keeping costs competitive and maintaining full transparency into campaign performance. The agency wanted a solution that offered advanced targeting, testing, and reporting controls to improve renewal rates and support its “Cost-per-Quality-Lead” model. NetLine Corporation’s self-service B2B lead generation Portal fit those needs.

By adopting the NetLine Portal, RMS gained access to NetLine Corporation’s AudienceTarget™ technology, detailed audience filters, and performance-based pricing to run targeted content syndication campaigns at scale. The agency launched more than 270 campaigns and now generates over 30,000 leads annually, while achieving a 52% client renewal rate. NetLine Corporation helped RMS expand its services, improve lead quality, and maintain competitive CPLs.

Reachmail

Brian Peiffle

Vice President of Sales & Media Brokerage