Case Study: Pan Macmillan Boosts Conversions 25% with Netlify

Pan Macmillan Sees 25 Percent Conversion Increase After Migrating to Netlify

Pan Macmillan, the publisher behind titles from *Alice in Wonderland* to *American Psycho*, needed a faster, more scalable way to manage 10,000 pages of content and improve discoverability, engagement, and conversion on a tight budget. Their legacy .NET CMS was slowing performance and making updates difficult, especially as traffic spiked around major author and book events.

Using Netlify to move to a modern Jamstack architecture, Pan Macmillan streamlined publishing workflows with a Git-centric process and faster builds, while also improving hosting efficiency and reliability. The result was sites that loaded 8x faster, a 25% increase in clicks to retailers, a 29% lift in SEO traffic, a 50% reduction in bounce rate, and a 20% cut in site maintenance costs; Netlify also helped halve their Azure bill.

Pan Macmillan

James Luscombe

Technology Director