Case Study: MANSCAPED achieves global e-commerce scalability with Netlify

How MANSCAPED Internationalized their E-commerce Site with Netlify

MANSCAPED, the direct-to-consumer grooming brand, needed to scale from a US-focused business into a global e-commerce presence across dozens of countries. As they grew, they faced the challenge of internationalizing their website, improving site performance, and giving marketing teams more flexibility without adding complexity for developers. To support this shift, MANSCAPED worked with Netlify as part of its headless, composable commerce approach.

With Netlify, MANSCAPED moved to a single codebase for all internationalized sites, reducing errors and making scaling easier. Netlify also helped improve site speed through edge delivery, provided resilience for traffic spikes, and increased development team productivity by letting marketing ship changes faster with less developer intervention. While the case study doesn’t share specific numeric results, it highlights faster, more SEO-friendly pages, elastic scale during campaigns, and greater customization for internationalization and subscriptions.

Manscaped