Case Study: Netizen Labs cuts research admin time by 50% with Netizen eXperience's AI-powered research platform

Netizen Labs reclaims 50% of admin time with Netizen eXperience

Netizen Labs, a company in the technology sector, faced significant operational challenges as its user research projects grew in complexity. The team was struggling with a fragmented set of tools, which led to duplicate work, manual data entry, and slow project turnaround times. This administrative burden was preventing researchers from focusing on their primary goal of understanding users. To address this, they partnered with the vendor Netizen eXperience to redesign their workflow.

Netizen eXperience built an AI-powered research platform called Netizen Labs to consolidate the entire workflow into one intelligent system. The solution featured AI-assisted discussion guide creation, real-time transcription, and automated analysis. This approach reclaimed 50% of the team's admin time, reduced the analysis of a one-hour video to just ten minutes, and accelerated project turnaround by five days, allowing the team to focus on high-value strategic insights.

Netizen Labs