Case Study: Circle K improves customer feedback and loyalty insights with Netigate

Circle K - Customer Case Study

Circle K, a major fuel and convenience retailer in Norway, faced a challenge in obtaining structured feedback from its large base of loyal customers enrolled in its loyalty program. They needed an efficient tool to manage and send surveys to this key demographic. After evaluating several options, the company selected Netigate as their solution.

Netigate provided a platform for collecting immediate customer feedback through integrated Feedback Stations at their locations, as well as for various ad hoc and employee surveys. This real-time input allowed Circle K to make daily operational improvements. The solution was successfully embraced across the organization, increasing employee awareness and enabling managers to effectively follow up on feedback, though no specific metrics were shared. Netigate's digital tools also proved essential during the COVID-19 pandemic.

Circle K

Per Löfqvist

Senior Manager Consumer Insight