Case Study: CASIO achieves clearer product perception insights with Netigate

CASIO - Customer Case Study

Casio Europe, a division of the international electronics manufacturer, sought to better understand the perception of its products among both consumers and retailers. To gain these insights, they utilized Netigate's market research solution to conduct targeted feedback surveys.

Using the Netigate platform, Casio implemented surveys that were fast and straightforward to create. The solution provided valuable data, including the median age of their target audience and which specialist journals were relevant to their retail partners. As a result, Casio was able to optimize its communication strategy, adjusting its B2B ad placements to save costs. The persuasive results led to a decision to extend their work with Netigate to other product groups in the future.

CASIO

Thorsten Rösler

Online Marketing