Case Study: Astrid Lindgren Company strengthens international brand awareness with Netigate Market Research

Astrid Lindgren Company - Customer Case Study

Netigate provided market research services to Astrid Lindgren Ltd, the company that manages the rights to the author's literary works. The customer needed to understand how its characters were positioned against international competitors like Harry Potter to build effective marketing strategies and make informed decisions for its partners.

The solution involved a comprehensive survey of nearly 10,000 people across 16 global markets. Netigate delivered the results in just two weeks, much faster than the market standard, providing clear data on brand awareness. This gave the customer a benchmark to measure the future success of its marketing efforts, with the CEO stating that changes in these numbers would be a key measure of their job performance.

Astrid Lindgren Company