Case Study: InSum automates lead flow and boosts sales visibility with NetHunt CRM

InSum - Customer Case Study

InSum, an Argentina-based retailer and wholesaler of pharmacy products and disposable supplies, was managing customer communications primarily via Gmail and phone. As the six-person company grew, using stars and color-coding in Gmail became inefficient, so InSum looked for a CRM that would keep customer data in Gmail, manage leads effectively, and automate manual tasks—choosing NetHunt CRM.

NetHunt implemented its Gmail-integrated CRM, consolidating client details and conversation history on one screen, automating workflows, and enabling email campaigns linked to customer profiles. With Zapier integration NetHunt also auto-imports chatbot leads, eliminating manual entry; InSum now tracks performance metrics (leads processed per manager, call activity), gains full sales-pipeline visibility, reduced manual work, and improved repeat-purchase marketing and sales growth.

InSum

Marcos Martelli

Director