Case Study: Pure Earth raises pollution awareness with Netguru's Report Pollution app

Pure Earth maps pollution across 60+ countries with NetGuru

Pure Earth, a New York-based international non-profit focused on cleaning up global toxic pollution, faced a challenge in driving engagement to its website where people could report pollution stories. The process was cumbersome, requiring users to take a photo, go to the website, write their story, and upload it. To address this, they partnered with vendor NetGuru to develop a more effective digital solution.

NetGuru developed the Report Pollution app, a mobile application that allows users to easily document and report polluted sites by taking annotated pictures and writing descriptions. The solution enables users to share these reports directly via social media to raise awareness and to tag or email appropriate government environmental contacts. This provided Pure Earth with a streamlined platform to connect with a global audience and officials, significantly increasing the ease of reporting and amplifying its environmental mission.

Pure Earth