Case Study: Otodom achieves a 21% email reply conversion boost with Netguru design services

Otodom boosts email-to-reply conversion by 21% with NetGuru

Otodom, a leading Polish real estate marketplace within the OLX Group, faced a challenge in recruiting expert product designers who could meet the high standards of its stakeholders and keep pace with its fast-changing development environment. They required agile designers with a strong product background who could influence key business metrics. NetGuru was engaged to provide top-notch Product Design services to address this talent gap.

NetGuru provided Otodom with expert Product Designers who took on responsibilities across research, UX/UI design, A/B testing, and roadmap planning. The solution included implementing a customizable email notification system and optimizing the registration flow. This collaboration delivered significant measurable results for Otodom, including a 116% increase in subscriptions for saved search notifications and a 21% boost in conversion from email to reply.

Otodom