Case Study: Médecins Sans Frontières improves patent opposition access with Netguru’s product design services

Médecins Sans Frontières improves the Patent Opposition Database after 2+ years of maintenance with NetGuru

Médecins Sans Frontières (MSF), a globally renowned NGO, needed to improve the performance and user engagement of its Patent Opposition Database, a platform designed to help challenge medicine patents and increase access to affordable treatments. The key challenges were driving the right traffic to the platform and implementing user analytics to understand visitor behavior. NetGuru was engaged to address these issues through its Growth as a Service model.

NetGuru analyzed user behavior and implemented a detailed tracking taxonomy using Google Analytics to provide MSF with valuable data-driven insights. The vendor also provided a custom learning session to share know-how, empowering MSF to better utilize the platform. The solution resulted in a more scalable, user-oriented platform with increased traffic, better user engagement, and a stronger overall impact for MSF's cause. NetGuru continues to maintain and improve the platform.

Médecins Sans Frontières