Case Study: Keller Williams accelerates AI-powered real estate innovation with Netguru

Keller Williams scales with NetGuru as Command reaches 100k active users

Keller Williams, a top real estate franchise, embarked on a digital transformation to reposition itself as a tech company. Their challenge was to build and maintain consistency across multiple new, AI-powered products like their Command CRM and Kelle assistant app while moving incredibly fast. To achieve this, they partnered with NetGuru for design and software development expertise.

NetGuru provided a comprehensive solution, including building a new design system from scratch to ensure consistency and improve production efficiency. Their team of over 50 mobile, frontend, and backend engineers supported five project teams, helping to redesign major apps and implement new features. The results were highly successful, with products reaching over 100,000 active users and achieving 100% adoption of the new global design system, effectively eliminating legacy UI.

Keller Williams