Case Study: Keller Williams achieves AI-driven real estate innovation with Netguru

Keller Williams - Customer Case Study

Keller Williams, a top US real estate franchise, faced the challenge of maintaining consistency and speed as it underwent a rapid digital transformation to reposition itself as a tech company. To support its ambitious initiatives, including new AI-powered platforms, the company partnered with vendor NetGuru for design and software development expertise to build a unified design system and enhance its applications.

NetGuru implemented a comprehensive solution, including building a new design system from scratch to ensure product consistency and supplying a 50+ team of mobile, frontend, and backend engineers. This collaboration helped Keller Williams successfully launch and improve major platforms like the Command CRM and Kelle assistant, resulting in over 100,000 active users on Command and contributing to the company's industry-leading innovation.

Keller Williams

Neil Dholakia

Chief Product Officer