Case Study: Careem improves captain UX and automates workflows with NetGuru

Careem cuts 300–700 monthly support hours per market with NetGuru

Careem, a leading super app in the Middle East, faced challenges with its manual processes for driver profile updates and an unclear ride receipt design. These issues consumed significant time for both its operations team and its drivers, known as Captains, negatively impacting productivity and costs. Careem partnered with Netguru, which provided product design expertise, to analyze these pain points and automate the workflows.

Netguru implemented new automated user flows for profile changes and a redesigned ride receipt. This solution allowed Captains to update their own information without manual intervention, freeing up the operations team. The changes saved an estimated hundreds of hours per month per market and improved the Captain user experience. Netguru's work helped Careem reduce its care costs and improve its team's productivity.

Careem