Case Study: Babbel expands into B2B language learning with Netguru

Babbel expands into B2B with NetGuru, serving 750 employees and 1M+ active subscribers

Babbel, a leading language learning app, sought to expand into the B2B market. Their challenge was adapting their successful B2C application to meet corporate needs, specifically by creating an admin dashboard for easy user management, usage analytics, and bulk invoicing. They partnered with vendor NetGuru to build this new module.

NetGuru designed and developed a custom admin dashboard using React.js and Ruby on Rails. The solution provided B2B clients with a user-friendly portal to manage team subscriptions, track employee app usage, and handle bulk payments. As a result, Babbel successfully entered the B2B market and now serves corporate clients ranging from startups to major organizations like Hyundai and Bacardi.

Babbel