Case Study: Swiss College of Surgeons transforms SWISS KNIFE into a digital magazine with Netgen

Swiss College of Surgeons launches a digital magazine for Swiss Knife with Netgen since April 2023

The Swiss College of Surgeons faced the challenge of an outdated, non-mobile-responsive website that served as a mere article archive. Their print magazine had a limited reach, and a survey confirmed a strong desire, particularly among younger surgeons, for a modern digital publication. They engaged vendor Netgen for a comprehensive digital strategy, UX design, and technical development to create a user-friendly online magazine platform.

Netgen's solution involved developing a new visual identity and an intuitive website with improved navigation and a search function. They implemented a technical solution for generating well-formatted PDFs from online articles and built a custom tool for compiling entire digital magazine issues. The new platform is optimized for SEO to drive organic traffic and includes integrated advertising via Google Ad Manager. As a result, the magazine transformed from a limited print circulation to a dynamic digital publication with a broader, global reach and a new newsletter to keep readers engaged.

Swiss College of Surgeons