Case Study: Intergenerika unifies its brand and website with Netgen

Intergenerika unites two divisional websites into one with Netgen

Intergenerika, an association of leading generics and biosimilars companies in Switzerland, faced a challenge with its brand identity and separate websites, which did not equally represent its two divisions. The original identity did not cover its full mission, and the content across two sites was complex and disconnected. They engaged vendor Netgen for a comprehensive redesign project, which included digital strategy, brand experience, and development on the Ibexa DXP platform.

Netgen delivered a new logo with the claim "Medicines for Switzerland" and a unified website with a minimalist, user-friendly design. The solution consolidated two websites into a single instance with an intuitive information architecture, providing a concise and recognizable brand appearance. The results included a simplified overview of complex content and a flexible CMS, establishing Intergenerika as a hub for stakeholders seeking relevant information.

Intergenerika