Case Study: Fenaco Genossenschaft boosts digital reach with Netgen

Fenaco Genossenschaft boosts organic traffic 271% with Netgen

fenaco Genossenschaft, a Swiss agricultural cooperative, faced the challenge of an outdated and non-mobile-friendly website for its UFA-Revue publication, which functioned more as an archive than a modern digital platform. They partnered with vendor Netgen for a comprehensive solution involving digital strategy, a new brand experience, and content and search engine optimization (SEO).

Netgen developed a new, mobile-first digital platform with a simplified navigation structure and enriched content, including articles, fact sheets, and videos. The solution led to a dramatic increase in key metrics: organic traffic grew by 271%, new users by 322%, and pageviews by over 130% when comparing 2022 to 2019. The platform also successfully extended the publication's reach to a broader, including younger, audience.

Fenaco Genossenschaft