Case Study: Andreas Vollenweider & Friends expands global concert access with Netgen’s Digital Stage

Andreas Vollenweider & Friends reaches 12,821 views with Netgen’s Digital Stage

Andreas Vollenweider & Friends, a long-time client of Netgen, faced the challenge of creating an alternative performance stage after their concert tour was canceled during the Covid-19 pandemic. Netgen was entrusted with conceptualizing and building a digital platform to host concerts for a global audience with varying purchasing power.

Netgen implemented a solution by creating the 'Andreas Vollenweider & Friends Digital Stage' using Vimeo OTT. They promoted it with a comprehensive performance marketing campaign, including paid social ads and SEA tailored to different countries. The results included over 12,800 video views, 1,300 hours of watch time, and gaining over 42,000 TikTok followers in a few weeks, significantly increasing the artist's online presence.

Andreas Vollenweider & Friends