Case Study: Regency Interactive Corporation achieves optimized online advertising ROI with netFactor VisitorTrack

Regency Interactive Corporation - Customer Case Study

Regency Interactive Corporation, a Wilson, North Carolina digital marketing agency specializing in organic search optimization and Google AdWords since 1998, faced the challenge of engaging anonymous site visitors and improving ROI from online advertising. To close that gap, Regency implemented netFactor’s VisitorTrack to identify and surface previously unseen business prospects who visit client websites.

netFactor’s VisitorTrack delivered real-time web visitor intelligence that allowed Regency and its clients to prioritize outreach, act quickly on buying signals, and optimize AdWords spend. The solution produced measurable benefits—clients like Posiden Barge and Quell reported they “cannot do without VisitorTrack,” Regency achieved improved advertising ROI and faster lead engagement, and the partnership with netFactor created an additional revenue stream for the agency.

Regency Interactive Corporation

John Saldi

President