Case Study: I-Behavior achieves lead validation and marketplace intelligence with netFactor's VisitorTrack

iBehavior - Customer Case Study

iBehavior, a cooperative digital and interactive marketing firm, needed better intelligence to validate business opportunities and prioritize prospects rather than just generate raw leads. They turned to netFactor’s VisitorTrack to gain visibility into which named accounts and prospects were researching their site and to get a real-time pulse on marketplace activity.

netFactor implemented VisitorTrack to deliver automated “Hot Lead” alerts when named accounts engaged with iBehavior’s website and set triggers on specific pages to spot media-driven activity. The solution allowed iBehavior’s sales team to validate and prioritize targets, monitor market signals, and manage the system easily—benefits the company described as simple to implement, highly actionable, and a “no‑brainer” on price.

iBehavior

Ellen Bossert

VP Marketing