Case Study: DBI Software achieves real-time identification of anonymous high-value website visitors with netFactor's VisitorTrack

DBI Software - Customer Case Study

DBI Software, a provider of DB2 UDB performance tools, needed insight into the anonymous visitors researching their rich website content—webinars and blogs were popular in Google Analytics, but they couldn’t connect who was visiting which pages. To solve this, DBI turned to netFactor and implemented its VisitorTrack anonymous business visitor tracking solution.

netFactor’s VisitorTrack identified anonymous visitors to high‑value and product pages, revealing new prospects, competitors, current customers and even international interest that DBI hadn’t previously reached. The sales team gained real‑time, page‑level intelligence and FARS records to enrich the in‑house database, enabling more personalized outreach and smarter conversations; DBI renewed the VisitorTrack subscription after a year and now uses daily reports to monitor website hotspots.

DBI Software

Scott Hayes

President & Founder