Case Study: 8x8 Solutions achieves 27% more usable traffic and higher email open rates with netFactor's VisitorTrack

8x8 Solutions - Customer Case Study

8x8 Solutions, a leading cloud-based VoIP and unified communications provider, needed a way to identify anonymous visitors and bounces on their website so marketing could re-engage those prospects. Marketing Analyst Agnes Oetama evaluated options and selected netFactor’s VisitorTrack to capture and qualify the previously unseen site traffic and integrate contacts into their existing marketing workflows.

netFactor’s VisitorTrack was deployed to identify bounces, download company contacts (via ZoomInfo) and feed drip campaigns into Marketo; it identified 27% more usable traffic than the competing solution, delivered over one percentage point higher email open rates, added about 3,000 new contacts, and supported trigger-based alerts and automation that let a one-person lead distributor serve 100+ sales reps. Within weeks the netFactor solution produced seven solid pipeline leads and a positive ROI for 8x8 Solutions.

8x8 Solutions

Agnes Oetama

Marketing Analyst