Case Study: Wally’s expands e-commerce revenue with NetElixir's paid search strategy

Wally’s boosts East Coast revenue 1900% with NetElixir

Wally's, a fine wine, spirits, and gourmet food company based in California, faced a critical challenge when its primary restaurant revenue streams were shut down due to COVID-19, leaving only a small e-commerce operation. The company needed a new way to reach its audience and drive online sales. NetElixir was engaged to provide a paid search service.

NetElixir identified expansion opportunities by analyzing search query data and shifts in product demand. The solution included recreating the brand's premium tone in ad creative, implementing a focused audience and geotargeting strategy, and launching "Free Ground Shipping" ads. This strategy profitably expanded Wally's search market share, resulting in a 1900% increase in revenue from the East Coast and a 100% conversion rate to key product pages from dynamic search campaigns.

Wally’s