Case Study: Vertical Spice boosts brand awareness with NetElixir's Spotify Ads

Vertical Spice boosts Spotify ad completion to 94%+ with NetElixir

Vertical Spice, a kitchenware company, faced the challenge of entering the audio advertising space for the first time and needed to strategize the right mix of messaging and audio cues for their Spotify Ads campaign. The vendor, NetElixir, also had to help measure the true impact of these ads beyond simple impressions.

NetElixir developed and A/B tested two ad variations, honing in on listener interests during moments like cooking. The campaign reached almost 100,000 listeners, achieving a 94%+ ad completion rate and a click-through rate over five times Spotify's benchmark. This successful initiative by NetElixir helped Vertical Spice connect with new audiences in screenless moments and established best practices for their future advertising.

Vertical Spice