Case Study: Ultra PRO achieves major Amazon sales growth with NetElixir

Ultra PRO drives 423% Prime Day sales growth with NetElixir

The hobby merchandise brand Ultra PRO partnered with the agency NetElixir for Amazon Marketplace services to overcome challenges of driving sales and brand visibility within a crowded competitive space. The brand needed a scalable and category-aware Amazon strategy to effectively manage its diverse product catalog and acquire new customers.

NetElixir implemented a full-funnel Amazon advertising strategy, restructuring campaigns by product type and utilizing a mix of Sponsored Products, Sponsored Brands, and Sponsored Display ads. Their solution included strategic competitor targeting and aggressive, phased campaigns for key retail moments like Prime Day and Cyber 5. This approach delivered substantial results for Ultra PRO, including 42% overall revenue growth, a 423% year-over-year sales increase during Prime Day, and a 60% sales jump during the Cyber 5 period.

Ultra PRO