Case Study: Threadfellows achieves stronger growth and higher-value B2B reach with NetElixir

Threadfellows boosts sitewide revenue 25% with NetElixir

Threadfellows, a branded apparel and corporate gifting company, faced challenges in reaching high-value B2B buyers and improving its digital campaign efficiency in a competitive landscape. Their goal was to expand reach among organizations that place large recurring orders and to increase average order value. NetElixir was engaged to provide paid search, paid social, and SEO services to address this challenge.

NetElixir implemented a holistic, omnichannel strategy that included rearchitecting keyword campaigns, refining paid social efforts, and optimizing SEO content. This solution led to significant results for Threadfellows, including a 25% increase in sitewide revenue and a 46% increase in sitewide traffic in the first year. The following year, revenue grew by another 24% and the brand saw a 28% increase in draft order sales. NetElixir's efforts successfully helped the brand scale its digital presence and achieve sustained year-over-year growth.

Threadfellows