Case Study: Rain Bird boosts employer brand visibility and candidate engagement with NetElixir

Rain Bird boosts LinkedIn followers 28% with NetElixir

Rain Bird Corporation, a global irrigation and technology manufacturer, faced the challenge of improving its brand perception to attract more experienced job candidates. The company partnered with vendor NetElixir for assistance with its social media, content, and SEO strategy to better showcase its tech leadership and sustainability initiatives.

NetElixir implemented an omnichannel solution, optimizing Rain Bird's website for SEO and creating targeted blog and social content. This strategy resulted in a 348% growth in new users, a 28% increase in LinkedIn followers, and top rankings for critical 'careers' keywords. The vendor's work significantly boosted Rain Bird's online visibility and engagement, successfully attracting new candidate traffic.

Rain Bird Corporation