Case Study: Propper International achieves 175% CTR improvement with NetElixir

Propper International boosts CTR 175% with NetElixir

Propper International, a military apparel brand, needed to aggressively grow its e-commerce market share and update its paid media presence. They turned to vendor NetElixir and its paid search service to help reach interested buyers and increase direct purchases.

NetElixir implemented a cross-channel paid media strategy using Google Ads and Facebook/Instagram for prospecting, while also restructuring shopping campaigns. Leveraging their LXRInsights platform, NetElixir provided valuable customer data that shifted Propper's advertising and e-commerce approach. The solution drove a 175% CTR improvement, a 56% increase in new customer acquisition, and a 26% market share increase from Google Shopping.

Propper International