Case Study: Newton Baby achieves 21% revenue growth with NetElixir's AI-powered LXRInsights

Newton Baby boosts acquisition 21% with NetElixir

Newton Baby, a direct-to-consumer baby mattress brand, faced the challenge of scaling new customer acquisition in a crowded digital space without increasing its budget or eroding ROAS. Their paid media strategy was already highly optimized, making it difficult to find incremental growth. They partnered with vendor NetElixir to leverage its LXRInsights experimentation engine to identify new, high-value customer segments.

NetElixir implemented a solution using LXRInsights' AI segmentation model to identify nuanced behavioral patterns of high-intent buyers, moving beyond traditional lookalike targeting. Through rapid testing of audience combinations and creatives, NetElixir helped Newton Baby target prospects in the active decision window. This strategy resulted in a 21% growth in total revenue, a 38% increase in new high-value customer acquisition, and a 36% lift in average order value.

Newton Baby