Case Study: Marshall Music boosts rentals with NetElixir's geo-targeted search and retargeting

Marshall Music boosts site traffic 35.13% with NetElixir

Marshall Music, a music retailer in Michigan, faced the challenge of increasing visibility and driving instrument rentals during the back-to-school season. Their goal was to connect with local parents and educators. They partnered with vendor NetElixir, which employed paid search and retargeting services to address this.

NetElixir implemented a solution using geo-targeted paid search, retargeting, and display advertising to engage the local Michigan audience. This strategy resulted in a 35.13% year-over-year increase in site traffic and a 32.10% year-over-year increase in revenue for Marshall Music.

Marshall Music