Case Study: Circa Lighting achieves holiday season revenue growth with NetElixir

Circa Lighting boosts Cyber Monday ROAS by 101% with NetElixir

Circa Lighting, a leading retailer of decorative lighting fixtures, faced the challenge of competing in a crowded paid search space where capturing top ad positions required inefficient and costly spending. To drive revenue growth without sacrificing margins, they partnered with NetElixir for its paid search service.

NetElixir implemented an adaptive account management strategy featuring a tiered campaign approach and the use of negative keywords. This solution successfully unlocked the potential of Circa Lighting's best-selling products. The results were significant, including a 26% increase in holiday season revenue, a 101% rise in Cyber Monday Return on Ad Spend, and a 50% reduction in cost during the Thanksgiving to Cyber Monday period.

Circa Lighting