Case Study: Mitre 10 boosts product discovery and conversions with Netcore Unbxd

Streamlining the Path to Purchase Mitre 10's Implementation of Netcore Unbxd for Better Product Discovery

Mitre 10, Australia’s largest network of independently owned hardware stores, was struggling with Magento’s default Elastic Search, which created a poor onsite search experience, irrelevant results, and too many zero-result queries. To improve product discovery and shorten the path to purchase, Mitre 10 turned to Netcore Unbxd’s AI-powered eCommerce search and product discovery platform.

Netcore Unbxd implemented personalized search, merchandising, facets, filters, and Autosuggest to make results more relevant and context-aware for shoppers. The impact was significant: zero-result searches dropped by 60%, conversion rate increased by 21%, per-session value rose by 41%, AOV grew by 17%, and search usage decreased by 26.1%, showing a much smoother and more effective shopping experience.

Mitre 10

Alex Dalidakis

eCommerce Experience Lead