Case Study: Vijay Sales achieves faster, more relevant ecommerce search with Netcore Unbxd

Vijay Sales supercharges product discovery with AI-powered search

Vijay Sales, a leading Indian consumer electronics and durables retailer, was looking to improve its ecommerce search experience as digital shopping became increasingly important. Before partnering with Netcore Unbxd, the company struggled with irrelevant results, slow search response times, zero-result queries, and low engagement, all of which hurt product discovery and conversions.

Netcore Unbxd implemented its AI-powered Unbxd Search platform for Vijay Sales, adding intelligent autocomplete, synonym detection, dynamic ranking, merchandising controls, advanced filters, and search analytics. The result was faster, more relevant search experiences that drove higher conversion rates, improved search-to-cart ratios, fewer zero-result queries, and stronger engagement, including longer sessions and more repeat visits.

Vijay Sales

Chetan Mukne

Ecommerce Product Head