Case Study: FabAlley/Indya achieves 30% higher conversions with Netcore Unbxd

The House of Indya’s success story with Netcore Unbxd

FabAlley, the fashion retailer behind Indya, needed a more scalable and adaptable way to improve product discovery, merchandising, and conversions as its ecommerce business grew. Its existing search and ranking approach was too limited for managing a large catalog, frequent PLP updates, and personalized recommendations, so it partnered with Netcore Unbxd.

Netcore Unbxd implemented AI-driven search and merchandising with customizable algorithms such as Diversity, Newness ranking, and 1:1 personalization, integrating smoothly into FabAlley’s existing systems. The result was faster catalog ingestion, more agile merchandising, and a 30% increase in conversion rates, driven by better product ranking, personalization, and a more efficient shopping experience.

FabAlley

Virender Rawat

Technical Lead